Our Story

It all began with a leap into the unknown—without a clear idea, but with passion in our hearts. We simply dove into this adventure, determined to give it a try. But there were many challenges: sourcing special products and logistical hurdles presented us with enormous difficulties.

Then we discovered products like Sonny Angels on social media and realized how difficult they were to find in Switzerland. That was our moment of inspiration. We wanted to make these special figures accessible to people who couldn't otherwise find them here.

When we received our first order, we were close to giving up. But at that very moment, the first Smiski order came in – and suddenly everything changed. That little spark was the turning point. We realized it wasn't just about selling products, but about creating experiences. And that was everything to us.

Today, as we continue our journey and expand our business, we dream of reaching all of Europe and becoming a major retailer of figurines and toys. Our goal is to make these special products accessible to everyone. We want to create a world where everyone owns the figurines they love.

For us, it all began with that bold first step. Today, we grow with every new order, with every new customer, and sharing this journey with you means everything to us.