Cookie Policy

Last updated: May 16, 2025

preamble

This Cookie Policy ("Policy") describes the use of cookies and similar tracking technologies by Schweiz Trend Shop, a planned legal entity under the laws of Switzerland ("we", "us" or "our"), on our online sales platforms at https://schweiztrendshop.ch (for the Swiss market) and https://surprey.com (for the European Union market), collectively referred to as the "Shops". The Shops are hosted on the Shopify platform and offer gifts, toys and games. This Policy complies with the Swiss Federal Act on Data Protection (FADP), the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) and Directive 2002/58/EC (ePrivacy Directive, as amended). It is an integral part of our Privacy Policy and governs the use of cookies when you interact with the Shops. By using the Stores, you ("you" or "User") acknowledge and agree to the practices described in this Policy, subject to your rights under applicable law.

Article 1: Definition and purpose of cookies

1.1 Definition
Cookies are small text files that a website stores on your device (e.g., computer, smartphone) to store information about your browsing behavior. Similar technologies such as web beacons, pixels, or local storage may be used for comparable purposes and are collectively referred to as "cookies" in this policy.

1.2 Purpose
Cookies support the functionality, performance and personalization of the shops by:
• Enabling basic website functions (e.g. shopping cart function)
• Analysis of user behavior to optimize shop performance
• Providing personalized content or advertising (if consented)
• Ensuring security and preventing fraudulent activities

Article 2: Categories of cookies used

2.1 Necessary cookies
These cookies are essential for basic store functionality and cannot be deactivated. They include:
• Session cookies: Temporary cookies that are deleted when the browser is closed – for navigation and authentication
• Shopping cart cookies: Store contents of the shopping cart during the session
• Security cookies: Protection against unauthorized access or CSRF attacks
Legal basis: Necessary for the performance of the contract (Art. 6 (1) (b) GDPR) or based on legitimate interests (Art. 6 (1) (f) GDPR)

2.2 Analysis cookies
These cookies collect aggregated data about user interactions (e.g., pages visited, time spent) to improve design and performance. Examples:
• Google Analytics: Anonymous analysis of user behavior
• Shopify Analytics: Performance and conversion tracking
Legal basis: Your consent (Art. 6 (1) (a) GDPR) via the cookie banner or legitimate interest in the case of anonymized data

2.3 Marketing cookies
These cookies enable personalized advertising or content based on your browsing behavior—both on our stores and on third-party platforms. Examples:
• Advertising cookies: For targeted ads (Google Ads, social media)
• Tracking cookies: Monitoring ad interactions to measure success
Legal basis: Your express consent (Art. 6 (1) (a) GDPR)

2.4 Functional cookies
These cookies improve the user experience by remembering preferences (e.g., language, currency). Examples:
• Preference cookies: Save your choices for future visits
• Social Media Cookies: Enable interaction with social networks
Legal basis: Your consent (Art. 6 (1) (a) GDPR) or legitimate interest in the case of non-invasive preferences

Article 3: Consent and cookie management

3.1 Consent requirement
According to Art. 5 (3) of the ePrivacy Directive and Art. 6 of the GDPR, non-essential cookies (analytics, marketing, functionality) require your prior, informed consent. Necessary cookies are exempt from this.

3.2 Cookie banner
On your first visit, a cookie banner will be displayed that allows you to:
• Accept all cookies
• Reject non-essential cookies
• Adjust settings by category
You can revoke or change your consent at any time via the “Cookie Settings” link:
https://schweiztrendshop.ch/cookie-settings
https://surprey.com/cookie-settings

3.3 Browser settings
You can deactivate or delete cookies via your browser settings (e.g., Chrome, Firefox, Safari). Deactivating necessary cookies may impair the functionality of the shops. You can find help in the respective browser menu.

Article 4: Third-party cookies

4.1 Third-party providers
Some cookies are set by third parties, including:
• Shopify: Hosting, functionality, analytics
• Google Analytics: Visitor behavior
• Advertising platforms: Google Ads, Meta Pixel
• Social networks: sharing, login (e.g. Facebook, Twitter)

4.2 Third-party policies
The use of these cookies is subject to the privacy policies of the respective providers. We contractually ensure that they comply with the GDPR and DSG, but recommend reviewing their policies:
• Shopify: https://www.shopify.com/legal/privacy
• Google: https://policies.google.com/privacy
• Meta: https://www.facebook.com/privacy/policy

Article 5: Data storage and security

5.1 Storage period
• Session cookies: Are deleted when the browser is closed
• Persistent cookies: Remain until expiration date (e.g. 14 months for Google Analytics) or manual deletion
The exact expiration times are specified in the cookie banner.

5.2 Security measures
Cookies are stored on Shopify's secure servers, encrypted and with access restrictions – compliant with GDPR and DSG. We use technical measures to prevent unauthorized access, but absolute security cannot be guaranteed.

Article 6: International data transfers

6.1 Place of processing
Processing takes place primarily in Switzerland, which is recognized by the EU as compliant with data protection regulations (Decision 2000/518/EC). Third-party providers such as Shopify or Google may also process data in third countries (e.g., the USA).

6.2 Protective measures
For transfers outside Switzerland or the EU/EEA, we use standard contractual clauses (SCCs) or adequacy decisions in accordance with Art. 46 GDPR.

Article 7: Your rights

7.1 Rights under GDPR/DSG
• Information (Art. 15 GDPR)
• Correction (Art. 16 GDPR)
• Deletion (Art. 17 GDPR)
• Restriction of processing (Art. 18 GDPR)
• Objection (Art. 21 GDPR)
• Revocation of consent at any time
• Right to lodge a complaint with the supervisory authority (FDPIC or EU authority)

7.2 Exercise of rights
Contact:
Switzerland Trend Shop
Ulmenstrasse 7, 8636 Wald-ZH, Switzerland
Email: support@schweiztrendshop.ch
Response within one month (extendable according to GDPR/DSG). For third-party cookies, please contact the respective provider directly.

Article 8: Amendments to this Directive

8.1 Revisions
This policy may be updated in response to legal, technical, or operational changes. Material changes will be communicated via email or a notice in the store.

8.2 Continued use
Continued use of the shops after the update will be deemed acceptance of the revised policy, subject to your right of withdrawal.

Article 9: Contact information

9.1 Person responsible
Switzerland Trend Shop
Ulmenstrasse 7, 8636 Wald-ZH, Switzerland
Email: info@schweiztrendshop.ch

9.2 Inquiries
If you have any questions or concerns about our Cookie Policy, please contact us using the contact details above. Response time: within 7 business days.

Article 10: Language and accessibility

10.1 Official language
This policy is written in English. Translations into German, French, or Italian are available upon request.

10.2 Accessibility
This policy is available at https://schweiztrendshop.ch/cookie-policy or https://surprey.com/cookie-policy and is integrated into our Privacy Policy and Terms and Conditions.